During his time as a campus ambassador for the Washington Wizards, Allen J. Dixon (Founder/CEO) organized a sports career panel featuring senior employees and the Wizards’ official DJ, DJ Heat. With over 100 attendees, the event was promoted through a combination of social media marketing, newsletters, and guerrilla marketing tactics. Allen also created social media content to promote NBA All-Star Voting and other events, showcasing his ability to engage audiences and drive attendance.